richard nixon campaign slogan

He did not connect crime to racial rioting, drawing praise from Civil Rights leaders. [116] In 1972, he was reelected by a landslide, the largest to that date. Clinton's campaign chief James Carville coined the phrase as a reminder for campaign staff to focus on selling Clinton as the candidate to haul America out of its early '90s recession. A Madison Avenue advertising executive persuaded Eisenhower to abandon lengthy campaign speeches for a punchy 30-second campaign ad on primetime. They advised him to soften his stance on the war, and encouraged him to shift his focus from foreign affairs to domestic policy to avoid the divisive war issue. Goldwater would later remark that his party continued to believe that Nixon "can't be elected" due to his "loser" label. George HW Bush successfully campaigned to keep the Republicans in the White House in 1988, with the slogan of a "Kinder, Gentler Nation," promising to soften the hard edges of Reagan's conservatism. Clinton offered vague promises during his 1996 campaign for re-election as the millennium approached, pledging to start "Building a Bridge to the 21st Century.". "A Leader, for a Change," promised Carter, pitching himself as a reformer, untainted by scandal. [107][108] After the election was conceded by Vice President Humphrey, Nixon said the following in his press conference: As you will probably have heard, I have received a very gracious message from the Vice President, congratulating me for winning the election. Forward." On the strength of a single, nationally televised speech, Reagan took Goldwater's place as first in the hearts of the conservative movement, confronting Nixon with a formidable rival for the 1968 nomination. Nixon won most of the West and mid-West, but lost Texas and parts of the Northeast to Humphrey and lost the deep South to Wallace. With the advent of mass communications after World War II, slogans became a vital way of distinguishing candidates jostling for attention on the airwaves. They noted that in the other critical state of Oregon, Ronald Reagan would have an advantage due to the proximity of his home state. Times Internet Limited. [77] Starting the ground campaign tour, during his first stop in Springfield, Illinois, he discussed the importance of unity, stating that "America [now] needs to be united more than any time since Lincoln. It looked like the end of conservatism, the triumph of liberalism. Frank Sinatra's special version of his song, the slogan "It's Morning Again in America. In the end, Nixon won 301 electoral votes, with Humphrey receiving 191, and Wallace receiving 46. Eisenhower's campaign was revolutionary, as it was the first to focus on pitching the candidate thorough TV ads. Country/Region: United States. "Yes we can!" Following nomination, Nixon held his hands in the air with his trademark "V" sign of victory, delivering an acceptance speech written over the preceding weeks. While campaigning on a whistle stop tour of the country, a supporter yelled "Give em' hell, Harry!" [51] At the following primary in Oregon, Reagan seemed more willing to compete with Nixon, and Rockefeller sat out,[52] but Nixon won with 72%, fifty points ahead of Reagan. Part two (page 1)", "The 'other' Goodell: How NFL commissioner's dad ran afoul of Nixon", "Despite Lead, Nixon Lacking Commitments", "Presidential Elections Ayn Rand 1932 to 1980", Nixonland: The Rise of a President and the Fracturing of America, https://en.wikipedia.org/w/index.php?title=Richard_Nixon_1968_presidential_campaign&oldid=1139361148, This page was last edited on 14 February 2023, at 18:57. During most of this outwardly triumphant year, however, a scandal of epic proportions was quietly growing within the administration. "[30] As military operations increased in Vietnam in mid-February, Nixon's standing against President Johnson improved. In his speech, he remarked: Tonight I do not promise the millennium in the morning. [82][102] The final Harris poll before the election indicated that Nixon was trailing Humphrey 43% to 40%, but Gallup's final poll showed Nixon leading 42% to 40%. - President-Elect Richard Nixon[109], Nixon and Agnew took office as president and vice president during their inauguration on January 20, 1969. "[33] As talks of other candidates persisted, Nixon continued with campaigning and discussion of the issues. "I like Ike," is one of the most celebrated political slogans in US history. A Madison Avenue advertising executive persuaded Eisenhower to abandon lengthy campaign speeches for a punchy 30-second campaign ad on primetime. He went on to trounce Republican Thomas E. Dewey in the election. Political commentators speculated that the vacancy built "an element of instability" for the campaign. 2008 US presidential campaign slogan of Barack Obama. Richard Nixon: Campaigns and Elections Although it was a close race with respect to the popular vote, Nixon won the electoral college by a 3 to 2 margin By Ken Hughes The Election of 1968: Richard Nixon's presidential defeat in 1960 and gubernatorial defeat in 1962 gave him the reputation of a loser. Nixon's victory came with a margin of less than three percent in California, Illinois, and Ohio; had Humphrey carried those three, Nixon would have lost the election. 1877 slogan of Tilden supporters during conflict that led to the, "Hayes the true and Wheeler too" Slogan and campaign song title for, "The boys in blue vote for Hayes and Wheeler" Hayes' appeal to fellow. Presidentsusa lists slogans for Nixon in 1960 and 1968. There he iscirca August 1971: Richard Nixon. Clinton offered vague promises during his 1996 campaign for re-election as the millennium approached, pledging to start "Building a Bridge to the 21st Century.". Richard M. Nixon was a three-time Republican Party presidential nominee. (2,455) $10.00. [68] Nixon's early nomination occurred partly because he held on to delegates in the South largely influenced by Senator Strom Thurmond of South Carolina, and delegate Charlton Lyons of Louisiana.[69]. WASHINGTON, Nov. 27 (AP) -- The theme of President-elect Richard M. Nixon's inauguration is being changed from "Bring Us Together" -- the slogan he adopted after seeing it on a sign at a campaign . . Antiwar candidate Eugene McCarthy made a surprisingly strong showing against President Johnson in the New Hampshire primary, leading Johnson to withdraw from the race in late March. And a new policy for peace abroad, a new policy for peace and progress and justice at home. [57] Upon returning to the trail, Nixon found that Rockefeller had begun attacking him. Al Smith, "Happy Days Are Here Again" 1932 slogan by Democratic presidential candidate, "We are turning the corner" 1932 campaign slogan in the depths of the, "Let's Get Another Deck" 1936 U.S. presidential campaign slogan of Alfred M. Landon, using a, "Let's Make It a Landon-Slide" 1936 U.S. presidential campaign slogan of Alfred M. Landon, "Life, Liberty, and Landon" 1936 U.S. presidential campaign slogan of Alfred M. Landon, "Remember Hoover!" or "The Better Man for a Better America" , "Prosperity and Progress" alternative slogan of the, "A Safer World and a More Hopeful America" , "Lighting the fires of Liberty, one heart at a time" used by. [94] It was also argued that Nixon opposition to debating was due to his experience during the 1960 encounter with John F. Kennedy, which many cited as a factor in his defeat. While Reagan continued to woo the conservative movement, Nixon picked off conservative leaders. Change was again the theme for the 1976 election, when Democrat Jimmy Carter took on Gerald Ford, who became president after the Watergate scandal forced Nixon's resignation. When the election ended, the winner was Nixon, who had promised to calm down the heated passions [80] Shortly before the convention and throughout the general election, Nixon received regular briefings from President Johnson on developments in the Vietnam War. "Yes we can!" It was neither. [83] In a visit to Chicago shortly after the Democratic convention, Nixon received a large welcome and ticker tape parade, with crowds estimated at several hundred thousand. The Country's Risin', for Henry Clay and Frelinghuysen!" "Don't swap horses in midstream" 1944 campaign slogan of Franklin Roosevelt. Only 43 percent of voters supported Nixon, hardly a mandate. Richard Nixon's presidential defeat in 1960 and gubernatorial defeat in 1962 gave him the reputation of a loser. "Kennedy, Kennedy, Kennedy" Catchy jingle extolling Kennedy's virtues. Richard M. Nixon. Grover Cleveland, "Protection-Reciprocity-Honest Money." Millions of unique designs by independent artists. 49 Copy quote. [111][112], While overseeing an initial escalation of American involvement in the Vietnam War, he subsequently ended U.S. involvement in 1973, and eliminated the draft. [5] In 1952, he was selected by General Dwight D. Eisenhower, the Republican nominee for president, as his vice presidential nominee. Democrat John F. Kennedy is 1960 opted for the aspirational "A Time for Greatness" slogan in his winning 1960 bid for the presidency. By clicking Sign up, you agree to receive marketing emails from Insider McGovern hastily declared himself to be "1,000 percent" behind Eagleton. "Hope" 2008 U.S. presidential campaign slogan of Barack Obama during the general election. "[45], On the last day of April, Rockefeller announced that he would campaign for the presidency, despite his previous statement to the contrary. He argued that "A divided Democratic Party cannot unite a divided country; a united Republican Party can. [64] President Eisenhower endorsed Nixon in mid-July, breaking his tradition of waiting until after the primary, due to the election's importance. Cleveland supporters' attack on Blaine's supposed corruption, quoting a line from. Clinton's campaign chief James Carville coined the phrase as a reminder for campaign staff to focus on selling Clinton as the candidate to haul America out of its early '90s recession. Advancement." "She's With Us" used by Jo Jorgensen's campaign. The presidential hopeful then tapped Maryland's governor Spiro Agnew as his running mate. [73] It was later noted that the convention had featured Nixon as the centrist candidate with Rockefeller to his left and Reagan to his right. The important thing is that we maintain plausible deniability. Nixon won 49 out of 50 states, taking all but Massachusetts. In his acceptance speech, Nixon offered hope to a country in chaos: "We extend the hand of friendship to all people. Nixon was the first vice president since Martin Van Buren in 1836 to be elected president without first having succeeded to that office through the death of his predecessor, and the first non-incumbent vice president to be elected president. Richard Nixon. [86] At this time Nixon sent his adviser, former Governor William Scranton of Pennsylvania, on a fact-finding trip to Europe to gather intelligence on Western alliance and Soviet issues. Dtente bore fruit with the signing of the Strategic Arms Limitation Treaty and a summit in Moscow. In the first presidential election since the end of World War II, incumbent Harry S. Truman, a Democrat, was widely expected to lose. Theme: Political. From the back of the "Nixon Victory Special" car, he attacked Vice President Humphrey as well as the Secretary of Agriculture and Attorney General of the Johnson cabinet, over farmers' debt and rising crime. While the campaign's official slogan was "I'm Just Wild About Harry" a reference to the lyrics of a popular 1921 song another more famed slogan associated with the 33rd president is "The Buck Stops Here," which Truman had written on a sign he kept on his desk. [32], Due to Romney's exit, Nixon declared in early March that he would "greatly expand [his] efforts in the non-primary states",[33] with Time observing that Nixon could now focus his political attacks solely on President Johnson. What The New LBJ Tapes Reveal", "St. Petersburg Times - Google News Archive Search", "President Asks Texans To Support Humphrey; Nixon Revising Budget", "A 3-way debate would have been in people's interest", "Remember Nixon's Past, LBJ Admonishes Voters", "Vietnam Issue Raised Again as Campaign Winds Up", "Nixon, Humphrey give their views in four-hour telethons from California", "1968 Presidential Election - 1968 Year in Review - Audio - UPI.com", "1972: President Nixon arrives in Moscow", "The All-Volunteer Army After Twenty Years: Recruiting in the Modern Era", "Thirty Years Of America's Drug War | Drug Wars | FRONTLINE | PBS", "The Space Review: Just another Apollo? Richard Nixon presidential campaign, 1972 Categories Categories: 1968; Politics; Richard Nixon; United States; United States presidential election, 1968; Community content is available under CC-BY-SA unless otherwise noted. Real Leadership." In fact, he defeated Humphrey by a margin of less than 1 percent of the vote. Description. "People Fighting Back", and "We'll fight back" , "Live Free" Gary Johnson campaign slogan, "A Green New Deal for America" Official slogan of the, "Courageous Conservatives" and "Reigniting the Promise of America" used by, "Kasich For America" or "Kasich For US" used by, "Jeb! "Nixon's the One!" campaign slogan . He won the 1966 gubernatorial race in a landslide and immediately began seeking the presidential nomination. A series of advertisements featuring question and answer sessions with Nixon and friends of campaign staffers were filmed in New York. Harry Truman (After a man shouted it during one of his whistle stop railroad tours), "I like Ike" 1952 U.S. presidential campaign slogan of, "Madly for Adlai" 1952 U.S. presidential campaign slogan of, "I still like Ike" 1956 U.S. presidential campaign slogan of Dwight D. Eisenhower, "Peace and Prosperity" 1956 U.S. presidential campaign slogan of Dwight D. Eisenhower, "A time for greatness 1960" U.S. presidential campaign theme of. [49] After that victory, Nixon campaigned in Nebraska where he criticized the three leading Democratic candidates as "three peas in a pod, prisoners of the policies of the past. Reagan moved to make the nomination unanimous. [104] After Humphrey's polling surge following the bombing halt, Nixon used this appearance to claim that he had just received "a very disturbing report",[103] which detailed that tons of supplies were being moved into South Vietnam by the North. Advertisement. When in 1966 Australian premier Harold Holt declared that Australia would be "all the way with LBJ" in Vietnam, he was derided as an an American lackey. [101] In response, Nixon had employed operative Anna Chennault to tell the South Vietnamese that they could receive a better deal under Nixon. List of U.S. presidential campaign slogans, Learn how and when to remove this template message, List of United States political catchphrases, "The Quick 10: 10 Campaign Slogans of the Past", "Posters and Election Propaganda: "America First" Communication Management and Design Ithaca College", "One Hundred Years Ago, Eugene Debs Gave An Anti-War Speech That Landed Him in Prison", "1964 redux: The stakes are too high for you to stay at home", "The Genius of McGovern's 'Come Home, America' Vision", "Will Rabbe, Producer, Journalist & Historian Blog Most Underrated Political Slogan: "They Can't Lick Our Dick", "How Donald Trump came up with 'Make America Great Again', "Undecided: Hillary keeps shifting slogans", "McCain's Slogan: "Reform, Prosperity and Peace", "Hollywood double takes: Actors who take on famous faces - NY Daily News", "Jeb comes to South Florida, sans exclamation mark", "Jeb Bush, the 'joyful tortoise,' gives out tiny toy turtles on trail", "2016 Presidential Campaign Slogan Survey", "Rand Paul unveils populist, anti-establishment slogan", "Huckabee's Hope is From "Tree Town" to Higher Ground", "Campaign 2016: Carly Fiorina, GOP Presidential Candidate", "Michelle Obama: 'When they go low, we go high', Unsuccessful major party presidential candidates, Unsuccessful major party vice presidential candidates, elections in which the winner lost the popular vote, https://en.wikipedia.org/w/index.php?title=List_of_U.S._presidential_campaign_slogans&oldid=1140907281, Short description is different from Wikidata, Articles lacking in-text citations from September 2022, Articles with failed verification from March 2016, Creative Commons Attribution-ShareAlike License 3.0, "Reannexation of Texas and Reoccupation of Oregon", "Hurrah! [35] At the end of March, Rockefeller announced that he would not campaign for the presidency, but would be open to being drafted. 2) He wants the States to assume greater responsibility for matters . [59] At the end of the month, Nixon had two-thirds of the required 667 delegates necessary to win the nomination. Fan Feed Nixon won the election. Running well ahead of his opponent, incumbent Vice President Hubert Humphrey, his support slipped in the polls following his refusal to partake in presidential debates, and following an announcement from President Lyndon B. Johnson that a halt in the bombing of Vietnam had been negotiated. However perhaps more famous is Frank Sinatra's special version of his song "High Hopes", which he recorded for the candidate with the new lyrics. Researcher end the war in Vietnam. [44] During a question and answer session with the American Society of Newspaper Editors, Nixon spoke out of turn, receiving numerous interruptions of applause. "A Leader, for a Change," promised Carter, pitching himself as a reformer, untainted by scandal. his supporters chanted as he swept to victory in a movement built on a message of youth, inclusion and optimism. Nonetheless, Nixon staffers believed that if such a scenario occurred, liberal Rockefeller delegates in the Northeast would support Nixon to prevent a Reagan nomination. Humphrey was buoyed when the North Vietnamese accepted President Johnson's proposal for peace talks in Paris in return for a bombing halt. It was July 24th, 1959 when the then Vice President Richard Nixon visited the American national exhibition in Moscow. The candidate took on the protesters first-hand, and delivered his "forgotten American"[88] speech, declaring that election day would be "a day of protest for the forgotten American",[88] a group that included those that "obey the law, pay their taxes, go to church, send their children to school, love their country and demand new leadership. However his pledge at the 1988 Republican convention "Read my lips, no new taxes," came back to haunt him, with Democrat Bill Clinton hammering him about the broken pledge during the 1992 election. [103][105] Overall, Nixon spent $6,270,000 on television advertising, most of which was judged to have only reinforced supporters.[106]. The tapes were sent to the swing states of Illinois, Michigan, and Ohio, giving Nixon the advantage of advertising long before the Democratic Party settled on a candidate. [113] Domestically, his administration generally embraced policies that transferred power from Washington to the states. During that time, he joined a prestigious law firm in New York City, became financially well off, and argued a case before the U.S. Supreme Court. Agnew was relatively unknown nationally, and was selected due to his purported appeal to African Americans,[72] and work for the Nixon campaign after an embarrassing experience as the head of the Draft Rockefeller movement. Behind him finished Governor Rockefeller, second with 277 delegates, followed by Governor Ronald Reagan, in third place, having just entered the race, accruing 182 delegates. "Tippecanoe and Morton too" Slogan and campaign song title for Benjamin Harrison and, "Unnecessary taxation oppresses industry." Behind the scenes, Nixon staff lobbied for delegates from "favorite son" candidates,[54] resulting, in the backing of Senator Howard Baker of Tennessee, and his 28 pledged delegates, as well as those 58 delegates supporting Senator Charles Percy of Illinois. Cleveland's advice to his supporters after the allegations of his illegitimate child came to light. "I like Ike," is one of the most celebrated political slogans in US history. [26] Later in January, Nixon embarked on a tour of Texas, where he lampooned President Johnson's State of the Union address, asking: "Can this nation afford to have four more years of Lyndon Johnson's policies that have failed at home and abroad? ". The Democrats nevertheless maintained control of the House and Senate, making Nixon the first President elected without his party winning either house of Congress since the nineteenth century. George HW Bush successfully campaigned to keep the Republicans in the White House in 1988, with the slogan of a "Kinder, Gentler Nation," promising to soften the hard edges of Reagan's conservatism. To the Soviet people. Although Mihaly's collection has. Reagan pitched himself as the candidate to drag America out of its economic malaise under Carter. Eisenhower's campaign was revolutionary, as it was the first to focus on pitching the candidate thorough TV ads. Even observers speculated as to the President's possible favoring Nixon to Humphrey. [4] As a member of Congress, he gained a reputation as a firm anti-Communist. Here, Business Insider surveys some of the winning slogans of the last 60 years, from Dwight E. Eisenhower's "I Like Ike," to the Barack Obama's "Change You can Believe In. The White House initially learned of the Nixon machinations via a New York business contact and confirmed them via eavesdropping on the South Vietnamese embassy in Washington and South Vietnamese President Thieus office in Saigon. Ford's campaign slogan "He's Making Us Proud Again" was an awkward acknowledgment of Nixon's corruption, and a reminder that Ford had pardoned him. Nixon won his first term only narrowly. However LBJ's popularity collapsed as America became further mired in the Vietnam War, and the slogan was turned against him. [70], He called for a new era of negotiation with communist nations, and a strengthening of the criminal justice system to restore law and order. Nixon campaigned for Goldwater and other Republicans that fall, earning the gratitude of conservatives, who together with their standard-bearer went down to defeat in the largest landslide in post-war history. Back to home page Return to top. "[71], Following the speech, Nixon formally selected Governor Spiro Agnew of Maryland as his running mate, who received 1119 delegate votes, with the distant second being Governor Romney with 186. But I do promise action. Robert Kennedy then entered the race, winning the California primary in June andon the same nightlosing his life to an assassin's bullet, adding to the grief of a nation still mourning the death of Martin Luther King two months earlier. 4 Copy quote. Woodrow Wilson 1916 U.S. presidential campaign slogan, "War in the East, Peace in the West, Thank God for Woodrow Wilson." ", Donald Trump then a brash Manhattan businessman at the start of his career would 36 years later knock one word off the slogan to arrive at 2016's "Make America Great Again.". I don't promise that we can eradicate poverty and end discrimination in the space of four or even eight years. Abraham Lincoln, "True to the Union and the Constitution to the last." The next month, during an interview with the Saturday Evening Post, Nixon flatly denied he was running for president. McGovern, on the other hand, stumbled early. Slogan: This Time . But it was enough to earn him a second term in a landslide victory, as America stood as the world's only superpower at the end of the 20th century. At the convention, Richard Nixon won the nomination for president on the first ballot with 692 delegates. Nixon hoped this move would increase his delegate strength and demonstrate his "ability to win". Two days later, his campaign manager, Gaylord Parkinson, left his position to care for his ailing wife. Woodrow Wilson 1916 U.S. presidential campaign slogan, "War in Europe Peace in America God Bless Wilson" Woodrow Wilson 1916 U.S. presidential campaign slogan, "America First" 1920 US presidential campaign theme of, "Keep Cool and Keep Coolidge" The 1924 presidential campaign slogan of, "Who but Hoover?" His campaign generated slogans for supporters to turn into shareable content, which was eventually boiled down to a one-word message: "Change. This left Nixon nearly unopposed for the upcoming primaries, narrowing his opponents to Nelson Rockefeller and Ronald Reagan, neither of whom had announced their candidacies. [114][115] Though he presided over Apollo 11 and the subsequent lunar landings, he later scaled back manned space exploration.

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