easyjet stakeholder mapping

You can use them for inspiration, an insight into a particular topic, a handy source of reference, or even just as a template of a certain type of paper. Operating in net-zero carbon flights across network: EasyJet has a strong history of pioneering several environment friendly approaches towards reducing the environmental footprint across the entire network. food companies also depend on them as they operate on over 800 routes. Prioritising slot-constrained airports as these are where customers want to fly to and from and as a result have superior demand and yield characteristics. Analyzes keen, strand, maignan, and mason's research on indirect taxes on international aviation. Shareholders . This is especially so since the threat among the regional airlines is higher as compared to the local routes. "EasyJet Company's Strategic Analysis and Marketing." As emphasized by Huang (2009, p), the application of a strategy map is beneficial to companies because it "describes the . Please refer to the Terms and Conditions and Disclaimer for usage guidelines. Explains that union members benefit from collective bargaining power to negotiate with employers on their behalf. Need a custom Essay sample written from scratch by easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF. Southwest Airlines: Organizational Culture, Collective Bargaining Vs Collective Bargaining, Collective Bargainingning: The Banning Theory Of Collective Bargaining, Key Stakeholders Investment in British Airways. union wage premiums show the direct benefits of being a member. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. The growth of the airlines in these markets will ensure that it is able to gain market share and expand its operations. Zoom out. Customers - they would want cheap flights that are comfortable and safe. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Opines that airline of choice remains the top choice for international flights for premium customers as well as cargos, economy and shorter flights. In addition, a stakeholder analysis can help you: Gain more support and resources. The tables below illustrate the current state and future plans of the company. easyJet being a 100% direct sell service had main focus on the internet marketing. easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 . IvyPanda. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. this method of estimating costs is simplistic, but reasonable given the uncertainty in this industry. brand reputation, economy of scale, and cost control are key success factors of ba. (2011) uses the bar calculation to determine the cost of agreeing to the offer of the other side over the costs of disagreeing with offer. A SWOT and PESTEL Analysis of EasyJet. 2020/21 Voluntary National Review (VNR) countries and another for all stakeholders.1 The report offers analysis, reflection, and recommendations across a range of themes, clustered around these key findings: (1) Partnerships with stakeholders are vital to SDG implementation in the context of the COVID-19 pandemic; stakeholders are making important and diverse . the company offers advice, guidance, information and support for managers and colleagues relating to the latest discrimination laws. Essentially, speed entails the ability which is characterized by responses to the specific customer demands within the least time possible. Swissport International Ltd. SWOT & PESTLE Analysis, Aegean Airlines S.A. SWOT & PESTLE Analysis, Groupe ADP (Aeroports De Paris) SWOT & PESTLE Analysis, Textron Aviation Inc. SWOT & PESTLE Analysis, Jaguar Land Rover (JLR) SWOT & PESTLE Analysis, Coca-Cola Europacific Partners SWOT & PESTLE Analysis, 1. Explains that oligopoly is when select firms dominate a select market, and the action of one producer affects the influences of other producers. if the negotiation fails, the situation usually culminates in a strike. Flexibility can comprise four aspects. Explains that airlines combine their income and inventory costs to establish ticket prices. Explains that regulation, although beneficial in some respects, has also been costly for ryanair. For instance there may be similarities between business class travellers on a particular flight, but they will not all be travelling for the same reason. External and internal environment : The company operating environment Airline industry is one of the industries which are characterized by challenges which are dynamic. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. a strike occurs when the two parties fail to reach an agreement on the wage rate because of the differences in interests and responsibilities of each part. its recent vow to become the world's first major airline to operate net-zero carbon flights has been received by stakeholders with much enthusiasm. Explains that ba is in a competitive lucrative position because of the high-high situation. This resumption will be executed with biosecurity measures like improved aircraft cleansing, disinfection, and demanding travelers and crew to wear masks. Holistic Analysis increased competition has forced ryanair to reduce fare prices. Which two stakeholders will this cause conflict between? Reach thousands of academicians and corporates across the globe. Explains that nonunion employees are typically hired "at will," meaning they can be fired for no reason. Protect and build on easyJet's strong brand, Provide an easy and reliable customer experience. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/, IvyPanda. This will ensure that the airline has got more bargaining power in order to accomplish its objectives. Here, key stakeholders from across the industry share their thoughts on the impact of COVID-19 and the recovery actions needed. You can export it in multiple formats like JPEG, PNG and SVG and easily add it to Word documents, Powerpoint (PPT) presentations, Excel or any other documents. Currently, I work at easyJet as a Technology Manager of the PSS system (CRS and DCS). The table on financial analysis provides a reflection of past performances. In addition to Boston Matrix can position BAs business in terms of short haul (cash cow business) and long haul (star business). The intensifying rivalry among the established companies Thus the key aspect that has made this airline stand out is the brand name that it has managed to uphold. This airline focuses on low cost, financial strengths and on high efficiency. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda. Strong operational efficiency leading to a low-cost model. 92% of union workers have job-related health coverage versus 68% of non-union workers. Moreover, the company is also involved in research projects dealing with green or electric-powered aircrafts for a better technical future of the airlines with significant reduction in fuel consumption, and thereby, leading the European aviation industry towards net-zero carbon future. The second table gives highlights on the financial status of the company in the year 2012 and the anticipated financial aspects in the year 2013. Explains that easyjet's aims are to achieve excellence in environmental, social and ethical activities. Page 8 of 50 - About 500 Essays Powerful Essays . Explains jet2's emphasis on low costs, safety and reliability to ensure a satisfied customer base and increase its potential revenue. Some Key Publics/Stakeholders for BP (British Petroleum) 500 Words; 2 Pages; Some Key Publics/Stakeholders for BP (British Petroleum) . Schneiders Food Company and Tyson Foods Inc. EasyJet Company: Strategic Management and Business Policy, Operations and Process Management of EasyJet, An Investment Analysis of EasyJet on Behalf of a Pension Fund, Starbucks vs. Costa Coffee and Caribou Coffee, Etihad Airways' Business Environment and Strategy, Solar Panels Station in Jenin: Feasibility Study, Alibaba Company's External and Internal Analysis, CARVE Electronics Company's Dilemma Identification. Interviews by Ross Falconer. Continuous improvement in the digital interface like introduction of new Bag-sizer on the easyJet app, 1. Bessant, J & Tidd, J 2011, Innovation and entrepreneurship, 2nd edn, Wiley, Hoboken. Its headquarters are located at the London Luton airport, UK. must. You are free to use it for research and reference purposes in order to write your own paper; however, you -, Delta, Other Air Lines Sue Dutch Government Over Proposal to Cut Flights to Schiphol, Airlines file suit against shrinkage of Amsterdam airport, Delta, Others Sue Dutch Government Over Amsterdam Schiphol Airport Flight Cap, CHINA EASTERN AIRLINES CORPORATION LIMITED. Bartholomew, E 2009, Airport and aviation security:U.S. policy and strategy in the age of global terrorism, illustrated edn, CRC Press, London. competitive advantage requires cost leadership, differentiation, and focus strategies. Explains that the valuation model assumes an increase in passengers, which increases the load factor to almost 90%, creating a higher future revenue stream, resulting in higher margins when compared with the other valuations. Define your stakeholders. A stakeholder analysis is useful for a myriad of reasons during the project process. We do not share your information with anyone. if they lose recognition, it would also decrease recognition for their sponsor. September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. Bader, M 2015, Quantitative and qualitative analysis of Easyjet's annual report 2013, GRIN Verlag, Munich. This method is incorporated into a strategy map that will form the basis for the development of a balanced scorecard later on. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. For instance, in . Analyzes how the valuation model utilizes an increase in passengers in line with the stated capacity and assumes the fares are constant. It is worth noting that the airlines mission statement is to provide the travellers with safe, good value, point to point air services (Ballesteros 2007). This has managed to ensure that the presence of this airline in Europe is felt. Map your stakeholders 3. An almost-universal characteristic of air travel is that customers do not fly for the sake of flying; the destination is the important element and the travel is a by-product, a means-to-an-end that involves the necessity of an aircraft that gets the customer from point A to point B. However, with the gradual privatization and deregulation of the airline industry, there was a marked increase in the stakeholders in this industry (Barnes 2008). Managing Change at British Airways, An Introduction. easyJet has refined its strategy to drive our purpose of making low-cost travel easy. Opines that trade unions would want easyjet to keep within their employees' rights by paying them their correct wage and treating them with respect. Explains that strike is viewed differently by the parties of employment, the unions see it as an investment, because the longer it the higher the possibility of them settling higher wage rates for their members. This report is shared in order to give you an idea of what the complete Key Performance Indicators (KPI's) Report will cover after purchase. It also aims to examine the opportunities the airline should explore and the threats it should keep an eye on. Additional ESG information - Financial Year 2021, Directors' interests and substantial interests. This is done before a project is started. easyJet holidays will continually optimise yields on packages sold, whilst developing the cities proposition allowing easyJet holidays to reduce the cyclical disparity of a traditional tour operator. This is IvyPanda's free database of academic paper samples. Copyright 2023 Surperformance. Figure 21: EasyJet Stakeholders Management-----21 22. Our approach - Thomas Cook Group Thomas Cook Group consults with a wide range of stakeholders, individual and organisational, on sustainability matters. Figure 22: Balance scorecard (a) for . Good Essays. Lastly, the paperless operations which have been embraced by this company have ensured that the travellers have an easy time when it comes of preparation for travel as well as when it comes to the management of any eventualities which might arise (Ballesteros 2007). The airline industry impersonates a vital role in globalization and contributes to the growth of national economies. Analyzes how easyjet has a few stakeholders who influence the company's decisions, such as customers and employees. Furthermore, the profitability of this industry depends on the business strategies which will be laid out by airline companies such as the EasyJet. As an airline which has low fares, this company stands out as one which has got superior reputation and efficiency (Anderson 2011). 2. Consequently, the airlines got the chance to expand their routes and fly across the continent (Belobaba, Amedeo & Cynthia 2009). Building your map. Explains that trade unions want to protect the rights of employees in a business. Increasing automation driving self-service capabilities for customers. They want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. Explains that hicksian's model reckons the time frame in which a strike has to last in order for the parties to reach concession in terms of the wage rate. Analysis, Pages 18 (4448 words) Views. Sort By: Satisfactory Essays. easyJet will maintain its advantageous cost position through continued cost action. individuals or groups with a vested interest in your product or project) and understanding their relationships with each other. EasyJet's strategies & evaluation 12 4.1 EasyJet's Stakeholder Analysis 12 4.2 EasyJet's Stakeholder Mapping 12 4.3 The Generic Strategies Matrix 13 4.4 Evaluation of Strategies 14 4.4.1 Suitability 14 4.4.2 Acceptability 15 4.4.3 Feasibility 15 4.4.4 Sustainable Competitive Advantage 15 5. Grow your business. Analyzes how qantas promotes tourism by broadcasting the same television and print advertisement to both international and domestic customers with iconic images of australia. 1. In this case, this airline has got a strong management team which has been working towards ensuring that the airline has got a major share in Europe.

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