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Yet you can derive nearly all the same benefits. 0000000902 00000 n startxref Here's a few tips on drafting that all-important first email or conducting your introductory call: Including an attachment showcasing some key aspects of your event is ok. 5 0 obj Fast Feb is back but its looking a little different for 2023! While it contains loads of feedback to help you create a proposal that gets you noticed, its actually designed to guide you through the process of positioning yourself in a way thats desirable. Im going to open this post with a hard Truth: Road Racing Sponsors are NOTHING like what 99% of people think they are. endobj It is a sales document designed to persuade and convince that prospective sponsor why they should invest in their event, initiative, fundraiser, or program. The relevant terms and conditions of the sponsorship must be included in your racing sponsorship proposal. advertising would be on a very exclusive race-car, seen at Western Springs, Huntly Speedway, Stratford Speedway and other New Zealand Speedway tracks, car shows, promotional events and community appearances. If you regularly finish well in races, contingency sponsorship may go a long way to offsetting your costs but the vast majority of your budget will be coming from your own pocket. All forms provided by US Legal Forms, the nations leading legal forms publisher. Make sure youre emailing (or messaging) the decision-maker directly rather than using a generic email address. Mindset Performance Coach Craig Muirhead looks at the advantages of flow-state thinking for drivers and riders. Look for opportunities to get introductions from others, show your value, and build your connections in a meaningful way. If you are a driver seriously seeking sponsorship, take the time to read some of these so you can come out of the gate strong. Racing Team Sponsorship Proposal verrazanobikes.com Details File Format PDF Size: 31 KB Download 3. 6 0 obj It must be fairly obvious from everything we've discussed so far that retaining a sponsor is a lot easier than gaining one. Use your market research data to request a feasible amount. Sponsorship Proposal. Our series (Star Mazda or FF2000 Championship) usually serves as a support race Consider what will be most impressive to the types of sponsors you want to target. If you stand out and can provide value, its going to be so much easier to get sponsorship for motorsport. Similarly, a racing sponsorship proposal is a document that a racing team presents to some individual or a business to get sponsorship from them. This tool allows to fill out any PDF or Word document directly from your browser (no software . Some of the more common types of sponsorship are: Cash sponsorship: Fairly straightforward - you make your assets available to the sponsor in exchange for cash. Enhance their brand's image? These may include publicity on your car or trailer, promising to wear the sponsor's logo at press events and offers to attend public events as the sponsor's representative. The heart of your proposal lies in what you have for them. Since racing takes such a personal investment it means everyone at the club level are willing to make great personal sacrifices to be there Were all committed. %PDF-1.4 % The objectives for your first contact with potential sponsors are to (1) come across as a credible partner and (2) secure a follow-up meeting or call. A section about the car your drive. How will your sponsor assess the sponsorship and whether it has been a success for them? Some features will have numerous benefits. One of the first things a prospective sponsor will do is check out your social media accounts. Ask the sponsor for a specific amount of money. 0 L@Pk98ky lhhV^r=\qnx1ts[Cs7{X9ZOMz a5DILWZ!G*p *U;g&gze*^Mg R(U(r krdWRLn{Fu? So fo ahead, drop them in the comments section below. Make sure to stay in touch with your sponsor throughout the season, even when youre not actively working on something for them. Here's the real key: This marketing deck isn't about you, it's about them. Treat your Race Team as a Business. This is a business relationship and there must be a clear concise understanding of expectations, timelines and returns. If youd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look here. To wildly oversimplify it: Crapcan Enduros (non-licensed) are considered the basement tier. It is a document that seeks help from sponsors to help them with their racing careers. 1. Collect evidence throughout the race season testimonials, statistics, etc. I spent some time working for a good friend in his race shop. Such a proposal must include the following basic elements: The cover page of your sponsorship proposal must be prepared and presented in the most professional and elegant way possible. Until recently, this was called the Busch Grand National Series. Dont skip this step because it could be the difference between no reply and a career-changing sponsorship deal. Sponsorship Benefits A&S Racing offers an exciting opportunity in motorsports sponsorship at a mere fraction of the cost of sponsorship in the major pro racing series like NASCAR, Champ Car or the IRL. Leg Daddy Racing Sponsorship Proposal 1. $ 15K . If you have questions you think other race directors may know the answers to, or just want to chat about This is where you get to make a first impression and also stand out from a sea of sponsorship demands that end up in the trash bin. When filling out this sponsorship proposal template, remember you are introducing yourself, what you "bring to the table," and explain why the product (s) or service (s) of your target audience should be associated with your event. Drag racing is a sport that needs a lot of money to support it. Simple One Page Lease AgreementA Lease Agreement is a contract between a landlord and the . The guidance document for our template will help you work out what the business benefits are of hospitality, track days, on-car branding and more. Where can I find sponsorship opportunities? There are plenty of great articles, podcasts, and books directly pertaining to creating a good sponsorship proposal. E@!Euq[dIV%ehJQ5$ We work together, help each-other out, and do all we can to make sure well have a great race. Not all benefits will be relevant to every business. Blanket emailing everyone in your local area wont work, so you need to put a little time into researching relevant businesses. How do I find companies to sponsor my race car? Steps. There are so many businesses with sponsorship programmes. Tell us about it. You might be sending gentle emails before pitching more formally. Once youve got an idea of this, think about the features youll offer to help a business reach its goals. A good marketing/sponsorship proposal includes: 1. 0000001109 00000 n Click on the fillable fields and add the required data. xref Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. I've been a passionate go-kart racer since I was eight years old and all through the years have accumulated a . The second is a simple showcase of who you are. This is why: Keeping that in mind, if it comes down to a price negotiation, your first instinct should be to try to increase sponsorship than dropping your sponsorship price. Select the submit format and acquire the legal papers template in your product. Do people regularly gravitate towards you for some reason or other? How to Write a Sponsorship Letter. How do I find companies to sponsor my race car? Q%(D,qn"Q7lZ|j_u6,qn"Q7lx+h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7lx+h;n"Q7Y}qtnzuI=DcwbT -LK9n6i))(L{`"$M Y=qt`Ql;VXRAM$%mYRM04)R>;mf$O?OSb>/S>eeoX]IPlEz>RY:U( =yY4 U{qG]fbN|5E {Z8f&Zp|^jd}[n Dont be afraid to think outside the box you dont have to do what every other driver has been doing for all of time. trailer For those of you that have your email pitches down to a tee, and have a little bit of design knowledge, a template might be a little pointless. Sponsorship announcements throughout race season. Pearson Racing members utilizing wearing apparel with your corporate name/logo and the exposure you will receive in front of thousands of race fans. If you are looking for racing sponsorship proposals, you are at the right place. Your job in sponsorship, as the so-called rights holder, is to leverage all sponsorship assets (=things the sponsor may be interested in) in your property (=your race) in the service of the sponsor's commercial objectives. And the best person is always the decision maker: the person who has an interest in what you have to say and the authority to make things happen. In this article, we have some handy racing sponsorship proposal samples in PDF available for your use. Not only are you competing against other racing drivers but also against all other marketing activities. @JP)^~")x&d=AALKTbh;}R3qbf>T;T9+x~_e]p5| .FH+&. 03. Copyright 2023 Leaf Group Ltd. / Leaf Group Media, All Rights Reserved. 3. The more relationships you can build in your chosen niche, the more people youll have to approach for sponsorship or introductions. Create a portfolio, be presentable and professional. ezQ7sg>b{a%YfQLQWHOq!>M=k/j d54mdfeW7AFRUz:rMa*/oL9 w4P5 ys"[Su)r}f$srq Tell us about the class you run. Gather the history of your racing career or racing team. Consistency is all about keeping going. 78 0 obj <>stream In cases where you've researched the sponsor yourself, identifying who that decision maker may be will not always be easy, but there's a few clues on where to look: In any case, do your research well (on the company website, LinkedIn or by searching Google for names on past company press releases etc), because once you reach out to someone, you are pretty much committed to talking to them unless they themselves point you to someone else. It is really pointless trying to go over all the possible variations of a sponsorship negotiation. Race Directors Hub. These are generally labor services vs paying cash or parts. The term influencer is relatively new, but the concept has been around for advertisers for a long time. So go the extra mile. Ask yourself these questions to see if a proposal template is right for you or if you should have a crack at creating your own. Sell yourself, but do not offer things you cannot deliver, such as offering to feature the sponsor's logo exclusively if you are reaching out to other potential sponsors. Getting a response from your sponsor on your proposal is amazing news. Her work has appeared in the "Princeton (N.J.) Packet," "Destinations" magazine and in higher education publications. 7I@5n3'~F4Ea Y}l.kZxsBH\b;vaMwvwWqu'_P\>v9$jdH&HGoJF4FD@np=iU'Eht8zst- i[mZx*4gI" ^ @JiA 0000002058 00000 n You dont necessarily have to build a huge audience for sponsors to want to work with you but youll need some kind of presence that showcases who you are. On behalf of Val Apple Motorsports and the Leg Daddy Racing rally team we appreciate the opportunity to introduce you to the world of Rally Racing. Do your posts get engagement? Do people regularly gravitate towards you for some reason or other? Just dont think that simply having a few thousand followers means youre prime sponsorship material, expect to work prove that value and work at it. Though my experience was generally limited, I never saw ANY return from any of it. This video will walk you through the creation of a sponsorship proposal suitable for any grassroots racing driver or team.Our previous video on sponsorship relationships: https://youtu.be/0GbxmvsAxb4Copies of our sponsorship proposal template (Microsoft Word format) can be obtained by direct messaging us via one of the social media accounts below.If you would like to contact C Racing, we can be reached on social media at the following:Facebook: @C2RacingTeamInstagram: @c2_racing_team, @jasoncamps %PDF-1.3 Automotive Racing Sponsorship Proposal oecm.ca Details File Format PDF Size: 349 KB Download 4. When you watch any racing event like Formula One or MotoGP racing event, you see the names, stickers, and banners of different companies or organizations everywhere. Simply putting a name out doesnt always mean it will come back as added revenue for a company. This style of sponsorship is much more focused on being able to help the team, and to have the right to use images throughout the year in a brand's other marketing efforts. The following facts are established in the pleadings, deposition testimony, and exhibits offered by the parties. Don't feel like you need to include a shiny proposal document in the first instance. You never know, something. She also has edited and produced online content for those publications. 4. Many people think sponsorship is easy: Sponsorships are not charity. This is where you set yourself apart from the rest. If you're planning to present a sponsorship proposal to your prospective sponsors, make sure that you're ready with your offers. The people who get sponsors often arent the fastest or best drivers, they are the people who can get the most positive attention for the advertiser. Include bosth posed shots around the car, so the sponsor gets to know your face, and shots of races. You and any potential sponsors need to work together to achieve what you both need. The term influencer is relatively new, but the concept has been around for advertisers for a long time.
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